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7 eCommerce Marketing Automation Tools

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automation eCommerce

If you have an eCommerce you need to make use of e-commerce automation tools that work 24/7 and that will also help your store to speed up customer purchases.

The use of e-commerce automation tools will let you reach more potential customers with minimum effort.

As a newbie in the e-commerce business; take away of relevant information you need to know before starting out.

Marketing automation software allows you to automate a lot of sales functions on your website that you are supposed to do manually;

From lead capturing, sending of newsletters and emails, nurturing of leads, automated social media posting, chatbot –and so much more that has to do with automation.


How eCommerce Automation Tools Can Benefit Your Marketing Team.

The benefit of automation tools for your e-commerce business is numerous; Some of the benefits include a reduction of staff and manpower costs, sales accountability, and also increases marketing creativity to make your customers want to come back to your store.

There are 3 most important things all e-commerce marketing automation software must have.

  • Database: As an e-commerce store you will be dealing with a lot of customer data on your website so the data that are captured on your e-commerce website needs to be stored.
  • Easy Work Flow: E-commerce automation software is supposed to make your business workflow easier, which is why you need an automation tool.
  • E-commerce reports: Marketing automation software also makes your work more effective with accountability to let you measure if you are doing the right thing or not.


Evaluating marketing automation platforms for eCommerce

As a marketer, we deploy strategies via our marketing automation systems in various ways.

These include the mixing of inbound and outbound marketing strategies, using website forms for lead capturing, leveraging website cookies e.t.c.

As a business owner, before you invest in any e-commerce automation tool for your business, you should be clear about the task you need the automation software to accomplish for your business.

  • Do you want to collect customer information?
  • Do you want to upsell/downsell?
  • Do you want to track your customer’s behavior?
  • Do you want to send sales alerts?

It is very important to know that it is not all automation software that will help your business achieve its purpose and one automation software provider can’t automate all your work for you, so you need to be careful in choosing the ones that will help you achieve your business goal.

You need to know what you want to achieve on your e-commerce website before you purchase marketing automation software.

This will make you save a lot of money, minimizes work frustration, and maximizes work and advertisement benefits.

Making a list before you purchase will be beneficial. And your should be like this:

  • Your business goal in getting marketing automation software.
  • Must-have features of the automation software you want to purchase. E.tc.

Having the specification of the software you want to purchase will make it easier for you to search the marketplace for what you want.

You can also make use of a tag-monitoring plug-in such as BuiltWith to visit e-commerce websites like your own to see which software they are using for their easy workflow.


The best marketing automation software for eCommerce business.

As an experienced marketer, I have searched the automation marketplace and compiled a list of some of the best e-commerce automation software that will help you get your work done a little easier than usual.


1 Dotdigital (Formerly Dotmailer)

Dotdigital is an omnichannel marketing automation platform for mostly B2C and B2B. This automation platform has improved a lot since its creation in 1999.

This platform is majorly built on automated emails. Presently more than 4000+ brands and more than 80,000 customers in 150+ countries are using the platform to build automated email marketing that follows the full length of a customer’s journey.

Dotdigital is also a strong supporter of the LGBT community.

With Dotdigital e-commerce tools, you will make use of

  • Product Recommendation.
  • Abandon Cart.
  • Customer Insights.
  • Advanced Reporting.
  • RFM Segmentation.
  • Unified Data.

Pricing – Packages run from 200 Euros per month to 5000 Euros per month with a 20% discount for nonprofits and charities.

Ease of use – Dotdigital is an easy-to-use and most powerful omnichannel marketing platform on the market.

It is a great tool for a growing online business that wants to take advantage of various online marketing channels to increase its sales and maximize its profits.

Features – Omnichannel marketing campaign tools, Campaign optimization tools, Data and Insight tools, eCommerce marketing tools, B2B marketing tools, Campaign reporting, and analytics tools.

Best for – Omnichannel marketing that will captivate and delight your customers to keep coming back to buy from you.


2. Sender

Sender is a newbie in the automated email marketing world yet they provide you with a lot of features that lead to effective email marketing for your business. 

Sender can be used to create sophisticated workflows and it is most suitable for sending welcome emails, newsletters, abandoned cart emails, automated follow-ups on purchase emails, happy birthday emails, and drip campaigns.

Pricing – The platform has a free forever plan of up to 2500 subscribers and 15 000 emails/month.

The paid version starts from $11/month for 5000 subscribers and up to 60,000 emails/month which encompasses all premium features and has 24/7 customer support.

Ease of use – It is an easy-to-use platform that was rated as one of the TOP3 user-friendly email marketing tools.

Features – Drip automation, Drag & Drop design-builder for smart automation, campaign management, forms builder. E.tc.

Best for – Small businesses that want to keep in touch with their customers with a user-friendly and effective automation tool while spending less.


3. ActiveCampaign 

ActiveCampaign is one of the best email automation software with high-value deliverability.

It comes with a lot of professionalism and good pricing options which makes it attractive to many businesses and marketers.

Activecampaign has no free plan but because of its numerous features, it is an attractive option that exchanges value for money.

With more than 150,000 customers, one of its key features is the acquisition and conversion of your business customers and it also allows you to automate your entire customer experience

Pricing – Price starts from $9/month for 500 contacts, the rising in your monthly subscription plan depends on the number of contacts you have. 

Ease of use – The platform is not easy to use but with the help of self-learning guides and courses, it will get easier and more understandable.

Features – Marketing automation, segmentation, landing page builder, SMS Marketing, Free design services, custom mail server domain, site, and event tracking.

Best for – Medium and Large Businesses.


4. Mailchimp

Mailchimp is a popular email marketing software among many online marketers and business owners.

Unlike what people think that it can only be used for email marketing.

Mailchimp is a full-scale marketing platform that let you automate your marketing process and it also offers CRM services, creative assistance, landing page building, campaign services E.tc.

Pricing – There is a freemium plan that let you have up to 2000 contacts while the paid starts from $9.99/month with full features.

Ease of use – Almost all online marketers know how to use Mailchimp. And the platform is also easy to use for newbies with the help of DIY guides and 24/7 support.

Features – Automated email Marketing, transactional email marketing, send time optimization, comparative reporting, multivariate testing, Site Tracking, CRM, Audience Insights, Behavioural Targeting, Social and Search Marketing, Website Integration, Drip Campaigns, Website Visitor Tracking, Landing Pages, Forms.

Best for – startups, and small and medium businesses.


5. Keap

Keap combines the use of CRM, email marketing, sales automation, and online payments in one platform.

With more than 25years in the email automation business, the platform has more than 600+ integrations and 125k customers.

Pricing – After 14days free trial, monthly fees start from $79/month for 500 contacts and 1 user.

Features – Sales and marketing automation, sales pipeline, Internal forms, invoices, SMS messages, Analytics/ROI tracking, Segmentation, Landing Pages, Website Visitor Tracking, CRM, and Appointments.

Ease of use – Training will be given to you when you purchase the software. It is not an easy-to-use platform.

Best for – E-commerce businesses.


6. Hubspot CRM

Hubspot has earned itself a name in the software business, it's no wonder their CRM tool is loved by many brands and businesses.

They offer a full slack sales, marketing, software, and CRM tool dedicated to business growth.

Hubspot CRM integrates lots of online activities in one single platform. For example, HubSpot CRM brings together the use of email marketing, inbound and outbound marketing, contacts, analytics, and SEO.

Pricing – While Hubspot allows you to store up to 15 million contacts for free, they charge you for marketing to your customers through their platform.

Prices start from $45/month for 1000 marketing contacts to $3,200/month for 10,000 marketing contacts.

Ease of use – Hubspot CRM software is super easy to use and it also has a lot of features.

Features – Email Marketing, Contact website activity, SEO recommendation and optimization, ad retargeting, video hosting and management, salesforce integration, drag-and-drop landing page builder e.t.c

Best for – Businesses and marketers who need to make use of powerful CRM with a lot of features.  


7. Omnisend

Omnisend is a new marketing automation business, yet they have support for different marketing channels which makes it easy for you to manage all your marketing channels from one platform without spending much.

Pricing – It has a free forever plan for 15,000 emails/month while the paid plan starts from $16/month with 15,000 emails and more features.

The Pro plan starts from $99/month for 15,000 emails and more additional features and channels while the enterprise has custom pricing with unlimited emails and all the features in pro and additional extra features.

Ease-of-use – it is a user-friendly platform, with a drag-and-drop builder for anything you will like to create, landing pages, popups, contact forms, and newsletters.

It is an easy-to-use platform; even a computer newbie will be able to work with it.

Features – Email marketing, Marketing automation, audience sync for ads, SMS marketing, Omnichannel automation workflows,  contact forms, sales reporting, eCommerce-focused features, and so on.

Best for – Start-up e-commerce businesses that want to go into omnichannel automation with ease of use in mind.

Odebiyi Oladipupo

My name is Odebiyi Lateef Oladipupo, I am an SEO professional, and digital marketing strategist that can increase your online customers, calls, sales, leads, and revenue.

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