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7 Best Email Automation Software

email automation tool

It is about time you start running an email marketing campaign If you are yet to get the desired results out of your digital marketing strategy.

Email marketing is one of the most effective and budget-friendly digital marketing strategies that we have today.

According to research, businesses that have an email marketing campaign see an average of 40% return on investment for every $1 that they spent.

It is also easy to manage email marketing. Most email service providers give you full control of your email campaign and also give you the opportunity to establish direct contact with your subscribers.

While having full control of your email marketing campaign, you also need to know that the success of your email marketing campaign will also depend on your email service provider.

The success of your email campaign depends entirely on the type of tool that you are using, this is the reason you need an email automation tool.

The email service provider you choose is responsible for making sure that the email messages you sent to your email subscribers are delivered directly to their inboxes.

You need to be careful when choosing an email service provider for your email campaign so that you wouldn’t end up paying more money to get few email marketing features and terrible email deliverability rates that let you waste more money by wasting your email marketing budget.

What to Look For In a Good Email Automation Software

If you are looking to get a good email marketing service provider then you should do research on their features.

A good email marketing service provider will have features that will enable you to create a highly engaging email newsletter with an easy user interface.

They will also have a landing page builder, and with a good email marketing service provider, you will also be able to send personalized bulk emails to your email subscribers.

A good email marketing service provider will also make it easy for you to automate your email campaign.

You will be able to manage your subscribers, segment your subscribers into different groups, track your email campaigns.

The most important thing is that with a good email service provider your email campaign messages must not end up in your subscriber spam folder.

Now that you know what to look for if you want to choose the best email service provider for your business.

Let’s take a look at some of the most popular email marketing service providers and how they can benefit your business.


1. Constant Contact

constant contact email automation tool

Constant Contact which was founded in 1995 by Randy Parker and later sold to Clearlake Investments in 2021 is one of the largest and fastest-growing email service providers that are in the world today.

Constant Contact poses to be the most easy-to-use email marketing software for those that are new to email marketing.

With the help of Constant Contact, you can easily manage your subscribers, your business email lists, and your contacts.

It also has email templates, a marketing calendar, and many more features that will set your business up for success.

Each of its email accounts gives you access to unlimited emails, shoppable landing pages, email list segmentation, subject line A/B testing, Facebook & Instagram Ads & Insights Integration, Google ads, Logo maker, powerful eCommerce integration for Shopify stores, and many more.

While more additional powerful features like email automation, survey, online donations, coupon, and polls, are added to their email plus accounts to increase your email campaign open rates.

Constant contact also offers unmatched customer support, making it easy for their customers to reach them via live chat, and phone calls.

They also have community support that can help you out and a vast library of helpful resources you can learn from.


Constant Contact offers you a 60-day free trial with no credit card required.

Their Paid pricing starts from $20/month for email while email plus start from $45/month.


2. SendinBlue

sendinblue email automation tool

SendinBlue was founded in 2007 by Armand Thiberge and Kapil Sharma.

SendinBlue is a complete and smart all-in-one email marketing tool that offers both SMS and email marketing software services for businesses.

They are one of the fastest-growing email marketing service providers in Europe today.

They are popularly known because of their user-friendly platform and excellent tools that made it easy for marketers to create beautiful and highly engaging emails.

If you are a beginner in email marketing, they have a drag-and-drop email editor that will make it easy for you to create your email marketing campaign.

They also have a beginner-friendly marketing automation tool that will you to send transactional emails to your business email subscribers, create workflows for automatic follow-up emails, and segment your email subscribers.

SendinBlue also has their AI algorithms that ensure that your bulk email messages are sent at the best time for high deliverability.


SendinBlue has a completely free email marketing plan with unlimited contacts but limits the number of emails you can send out to 300 emails per day.

There is no reduced branding for their free plan which means that all your emails will have their branding with them.

Meanwhile, their paid plans start from the price of $25 per month for lite.

With their paid plan you can also include SMS to your account, but the SMS pricing will be based on your requirement for sending.

Subscribing to their premium plan will give you access to features like sales CRM, facebook ads integration, live chat, marketing automation, landing page builder, A/B testing and many more.


3. Drip

drip email automation tool

Drip unlike other email service providers is a powerful enterprise email marketing platform for eCommerce businesses, digital marketers, and bloggers.

They have a wide range of tools like marketing automation, sales funnels, and easy personalization that will make your email marketing campaign a success.

This email service provider offers seamless integration for popular website builders like WordPress, Magento, Shopify, Woocomerce, and many more.

This integration will allow you to easily add lead capture/pop-up forms to your website and capture more leads for your business.

Drip offers smart features intelligent marketing automation tools, list groups, split testing features, smart email segmenting, and a visual automation workflow builder.

These features make it easy for you to reach your potential customers among your email subscribers to increase your sales.

If you are into eCommerce business, Drip is my best pick for you.

Drip is one of the best email marketing software for any eCommerce business that wants to maximize its email marketing efforts.

They now have a built-in SMS feature that will allow you to connect with your subscribers on both email and SMS marketing channels.


Drip offers you 14 days free trial with no credit card required while the paid plan start from $19/month for 500 contacts and unlimited email sends.


4. Hubspot

hubspot email automation tool

Hubspot is one the most popular SaaS providers in the world and they are well known for their CRM software and email marketing service.

They offer you a free plan for you to start your email marketing campaign, and their free plan comes with a lot of powerful automation features that are designed to grow your business.

They have a drag-and-drop email builder and various templates that make it easy for you to create a completely custom newsletter that resonates with the personality of your brand.

Included in their free plan is the integration of their powerful Hubspot CRM which makes it easy for you to personalize your emails for each of your subscribers based on the type of their device, list membership, country, or any other custom information that is available on each subscriber.

Hubspot offers many powerful features that can only be available from enterprise-level email marketing software such as marketing automation,  A/B testing, send time optimization, drip campaigns, detailed email performance analysis, high email deliverability, and many more.

The main reason why small, medium and enterprise businesses choose Hubspot over other email marketing service providers is because they offer an all-in-one marketing platform that includes a sales hub, marketing hub, customer service hub, CRM hub, and operation hub.

It also gives you the ability to create pop-up and custom lead capture forms, build landing pages, manage and track your online ads, and many more.


There is a free plan for Hubspot Email Marketing Software which includes the use of Hubspot CRM and other free tools like marketing, sales, service, and operation tools.

Their free version provides you with an opportunity to send 2,000 emails and store an unlimited number of email contacts.

The paid plan starts from $45/year for one thousand marketing contacts.


5. ConvertKit

convertkit email automation tool

ConvertKit was founded in 2013 by Nathan Barry.

It is a robust email marketing platform that is suitable for online marketers, authors, and professional bloggers. 

It is extremely user-friendly and also incredibly powerful.

One important unique feature of ConvertKit is its ability to easily offer you content upgrades and incentives with email lead capture forms.

Its auto-responders are easy to manage to give you the opportunity to send drip emails from their platform.

ConvertKit makes it easy for you to segment your email subscribers into those who have already purchased your products and those who are interested.

This gives you the opportunity to increase your email conversions with automated personalized emails.

ConvertKit offers all the powerful features that you did expect from any first-class email marketing provider such as landing page builder, A/B testing, beautiful email templates, smart workflows, and many more.

ConvertKit has many amazing features such as paid newsletters that are specially designed for professional bloggers and content creators.

Their platform also gives you an opportunity to sell digital products & subscriptions.


ConvertKit has a free plan for not more than one thousand while their creator plan starts from $25/month.

Their creator pro plan starts from the price of $50/month with additional features like subscriber scoring, automated funnels & sequences, Facebook custom audiences, a Newsletter referral program, free migration from another tool, and advanced reporting.


6. AWeber

Aweber email automation tool

AWeber which was founded in 1998 by Tom Kulzer was one of the oldest and most popular email marketing service providers we have in the world today.

They have varieties of tools that help small and medium-sized businesses to grow their business sales and revenue with email marketing services.

It is easy to get started with AWeber, it connects seamlessly to various digital platforms like Paypal, WordPress, Wix, Shopify, Clickfunnels, and many more.

Aweber has a lot of powerful email marketing features you can use to your advantage such as drag-and-drop email builder, RSS-to-email for bloggers, HTML emails, autoresponders, thousands of professional images, Google analytics & Facebook pixel tracking, AMP emails, and many more.


AWeber gives you a free plan of not more than 500 subscribers, while their pro plan starts from $16.15/month.

They give you the option of choosing between monthly, quarterly, and annual subscriptions.


7. Mailchimp

mailchimp email automation tool

Mailchimp was founded in 2001 by Ben Chestnut and Mark Armstrong. It was later bought by intuit in 2021 to provide AI-driven, end-to-end customer growth platform for small and mid-market businesses.

Mailchimp is one of the most popular email marketing providers and it is a top pick for many business owners and online marketers because they have a forever-free plan for less than 2000 email subscribers.

Mailchimp has amazing email tools like drag-and-drop email builder, segmenting contacts into groups, autoresponders, and simple tracking for analytics.

They also make it easy for you to send your email messages to your subscribers based on their time zones, and you will also be able to setup segmenting based on your potential customer’s geographical location.

Mailchimp also integrates seamlessly with many apps like WordPress, Typeform, Canva, Linkedln, Vimeo, Squarespace, and many more.

Unlike other top email marketing service providers, Mailchimp has limited email automation features.

Mailchimp offers you a free forever plan for not more than 2000 contacts with the ability to send 12,000 emails.

Their free plan might be a free forever free plan but it has limited features.

You will not have access to features like advanced segmentation, behavior targeting, custom branding, A/B testing, and many more.

If you are using their free plan, you will not have access to remove their branding from your email campaign and their support is restricted which means that you can’t rely on them.


Mailchimp paid plan starts from $10/month for not more than 500 contacts with advanced features, your pricing will increase if your contacts surpass 500.

Odebiyi Oladipupo

My name is Odebiyi Lateef Oladipupo, I am an SEO Expert with 5+ years of marketing experience in developing, and executing performance-based online marketing strategies that will enable small and medium-sized businesses to improve their website organic traffic, conversion rate, drive more qualified leads, and improve their return-on-investment (ROI) on their marketing investments.

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