Content marketing has one purpose, and the purpose is to use content as a leverage to attract your potential customers to visit your website, or digital assets and engage them, turning them into conversion by making them become paying customers while also retaining them.
I know this task will feel overwhelming to you. It is right?
I am sure it is.
Most times, some of the best-laid-out content marketing strategy fails to effectively find traction.
My question now is, as many businesses increasingly offer omnichannel experiences to their potential customers, how will you ensure your content marketing strategy will be woven seamlessly into your business and remain effective enough to bring the desired results?
The answer is quite straightforward, and the answer is that you shouldn’t forget content assets that are at the center of every successful content marketing strategy these days.
Today, I will tell you about the seven content assets you can use to effectively attract your potential customers to your website.
Six content assets to effectively attract potential customers to your website.
1. Long-form content
Long-form content is an effective piece of content that will add lots of benefits to your website and it is also one of the better ways your website can attract return traffic.
With long-form content on your website, you will be visible in the search engine and improve the metrics of customer engagement.
Long-form content is a type of content that gives answers to your potential customer’s queries, and these answers are detailed because they dig deep.
It is also the type of content that your potential customers will enjoy reading and they love to take their time to come back and read it again because they are getting great value out of it.
Whitepapers are great content ideas, irrespective of the business industry and what you have to offer to your potential customers, be it products or services.
Whitepapers are an effective content method of showcasing the knowledge you have in your business.
For example, if you own a law firm, a whitepaper on “Tip for success in the courtroom” or “five tips for winning a court case” are just a few among many topics you can write a whitepaper on.
If your business is a product business, you need to identify the challenges/demands/questions/needs of your potential customers and help them solve them by creating a whitepaper that provides the ideal answer to their problems.
You should not focus on sales when creating a whitepaper; instead, you should focus on creating content that acts as a solution to your potential customer's problems.
One of the biggest benefits of creating a whitepaper is that it can be used for capturing leads, which will help you build your business email list.
You can also create a marketing campaign around your whitepaper so that you can attract a huge volume of traffic to your website.
It also has the potential of boosting your business reputation and enhancing the authority of your domain.
Video marketing is one of the best content assets that you can use to drive traffic to your website.
Irrespective of the type of business that you operate, be it B2B or B2C business, you must use video in your content marketing strategy.
There is an increase in internet video traffic from 2017 to 2021, and the number of internet users that love to watch a video before making a buying decision continues to increase.
By the year 2022, 85% of internet traffic will be from video. Online shoppers also like to watch videos before they make a buying decision.
If you are new to video marketing, I want to give you a list of different types of videos you can create for your business, which includes the following:
And many more.
Companies are now adding videos as part of their content marketing plan.
Some companies also have a YouTube channel with millions of subscribers that enjoy watching their videos.
It is important for you to remember that YouTube is the second largest search engine in the world after Google, which means that your videos can give your business a high amount of customer engagement.
Many businesses fall into the “one-off video” trap.
What this means is that they invest in a great video that gives them a lot of customer engagement but they fail to follow the video up with another great video.
If you want to attract traffic from video, you don’t need one or two videos, what you need is a clearly defined video marketing strategy that gives you the reasons why you need to do videos for your potential customers.
4. Resource pages
Resource pages are also an important content asset for many businesses to have especially businesses that are service providers.
Resource pages have different names, but they have a common purpose, they act as a repository for different types of content assets such as eBooks, whitepapers, online guides, case studies and so much more.
Link building strategy is behind the whole idea of building resource pages.
If you take a look at various resource pages of different websites.
You will notice that it takes time for a resource page to populate. Yet they deliver solid SEO value in the long run.
Another advantage of a resource page is that it will earn you quality links naturally because content marketers love to link to quality content that offers actionable guidance to online users.
Your website is the first impression of your business to your potential customers, it is very important for the success of your business.
As the online representation of your business and a critical digital asset it has the potential to effectively increase your brand awareness and visibility.
Before your website can bring in traffic, you must get optimize all the aspects of your website with the integration of the blog page.
It is very important for you to adopt a one-track approach to your business website blog page so that your blog posts will revolve around the domain of your business website and have an inbound link to your products or services.
This is the kind of website strategy that will bring in more visitors to your website and with the proper use of the right keywords and an effective SEO strategy.
You will increase your website conversion rates and become an authority in your business industry.
If you are yet to have a website, you should try to get one.
You can hire a website developer to develop a website for your business.
Having a website is important for the growth of your business as it can promote across the globe and with the presence of a blog page on your website you will attract potential customers that have been searching for you.
WordPress has made it easier for many people to build, host and run an affordable website.
Don’t miss out on great opportunities, build a business website today and promote your business to the world.
6. Guest Blogs
Guest blogging is an important content marketing strategy that should not be overlooked.
It is one of the key components of increasing website traffic through third-party websites.
Although it might be difficult to get an opportunity for guest blogging on a high domain authority website, that doesn't mean you can't still make some effort.
You might be lucky to be given a chance if you are really good at writing and if you are detailed in your writing.
A long-form and high-quality post has the potential to provide your website with a high volume of targeted traffics.
It will also boost your social media shares, increase your business social media followers, improve your website link-building strategy, and improve your online authority.
Guest blogging has many benefits it can do to businesses that can’t be neglected.
If you want to start guest blogging for your business website, the first thing you need to do is to create and implement an outreach strategy.
Your outreach plan will be your framework for how you will reach other website owners.
If your outreach plan is effective, you will be successful in your guest blogging strategy.
If you are just starting your content marketing strategy these seven content assets are enough to get you started.
The seven content marketing assets that I listed above will give your website visibility that is needed to keep your business running and as time goes by you can add a few more content assets to the ones you are already using.
As your business gains more ground, you will be able to reach online users with different content preferences.