Email marketing is a cost-effective online advertising method that is used to nurture business leads. Email marketing offers companies the help of building direct relationships, and communication with acquired leads, and provides them with the necessary information that will convert them into paying customers.

There are more than enough types of email marketing you can use to connect with your leads. These types exist to help you build a strong relationship with your leads.

In this article, I want to discuss with you the eight (8) important types of emails you need to be sending to your subscribers.

Eight (8) Types of Emails You Need to Send to Your Subscribers.

1. Welcome Emails

The very first type of email you need to send is a welcome email. Welcome emails are the first and most important emails you should send to your new email subscribers, and they are really important because they will make a positive first-time impression on your acquired leads.

If you are a business owner you will want your leads to have a positive impression on your business, this makes it important to send welcome emails to your newly acquired leads.

welcome emails

A welcome email is an essential email that will keep your business in the mind of your subscribers, so your welcome email needs to be interesting, and informational, this will allow your leads to get familiar with your business.

Sending welcome emails to your new leads is also a way to tell your target customers that they are important to your business and that you value them.

You can show your newly acquired leads that you value them by sending them emails with offers. These offers can be a free trial, discount, free resource, or anything of value that will interest them.

The free offers you provide to them via their emails are a great way of appreciating them for signing up for your lead capture form.

Welcome emails are the most effective and they can earn you more sales, and conversions. If done properly by sending the right messages to your leads, you will generate five times more open rate than normal email messages. Adding offers will triple your message’s open rate, and entice a large number of your leads to convert into paying customers.

Online users that turn into leads are already interested in your business, adding an offer will entice them more, and they will be willing to learn more about your business.

You need to keep sending welcome messages to your new sign-ups to get them excited about your business offering and to market your brand to them.

2. Educational Emails

The second on my list is educational emails. Educational emails present you with a great way of marketing your company to your subscribers. With educational emails, you are given the opportunity to teach your subscribers about your business.

These types of emails are sent with the motive of teaching your subscribers about your business.

Chances are that your new subscribers will have known few details about your business after you send them welcome messages, but that doesn’t mean that they have known all the necessary details about your business. Sending them educational emails will give them the important details about your business offering.

Educational emails give you the opportunity to teach your subscribers about your business products, services and other things your business is involved in that will help to improve their lives.

educational emails

These emails will help them understand your business, and you can help them solve their problems.

Educational emails are a great way you can provide your target customers with the necessary information about your business products, or services. It will help your subscribers know more about the core benefits of your business, and how your business can provide solutions to their problems. Informing your subscribers about your business will increase your sales, as they are already aware of how you can help them solve their challenges. 

3. Promotional Emails.

Promotional emails are known to be among the most effective email messages that are sent to email subscribers. These emails are sent to subscribers so that they can take the purchasing action. Online shoppers love promotional emails because they contain juicy business deals such as discounts, free trials, and many more.

These emails present you with a great opportunity to promote your business with offers to your subscribers. For example, you can them emails with special offers that they can benefit from because they are your email subscribers. This message will make them feel appreciated, and they will likely want to make a purchase from you if they need anything that is related to your business.

promotional emails

When you send promotional emails to your subscribers, you will increase the rate at which they engage with your emails. What I meant is that after sending promotional emails to your subscribers they will always love to hear from you, which will motivate them to open any email messages that come from you so that they will be aware of any future promotional offers.

Promotional emails will increase your sales, and conversions, as you have presented your subscribers with offers that will entice them to make a purchase.

4. Re-engagement Emails

The behavior of your email subscribers is different. Not all of them will often engage with your email messages. Some of them will engage often with your messages, while others will not engage frequently.

To get all of them along together, what you need to do is to send them re-engagement email messages that will entice them to have an interest in your business again.

When you use an email marketing software provider like MailChimp, you will be given a report on some of your email subscribers that are not engaging frequently with your emails. Sending those subscribers re-engagement emails will help you to further present your business to them in a better, and more enlightening way.

re-engagement emails

Remember, your purpose of sending them a re-engagement email is to get them interested in your business again, so the re-engagement emails you will send will be different from your regular emails.

You can send them emails based on their experiences, and behavior on your website. To send them a re-engagement email you can send them messages based on the web pages that they visited on your website. This is a great opportunity to get back to think about your brand since you have sent them re-engagement emails based on their need.

You can also use re-engagement emails to ask your subscribers about what they will like you to provide for them, or how you can serve them better. Your re-engagement emails can be a great way to increase your sales and conversions.

5. Cart Abandonment Emails

These types of emails are for eCommerce businesses. They are essential for the growth of many eCommerce websites, and they are used to increase sales conversions. It is not all online shoppers that add items to their shopping cart that will purchase. There are several reasons why online shoppers abandon shopping carts, it might not only be for lack of interest, it might be anything else.

Online shoppers abandoning your shopping cart is not a lost sale, you can still re-engage online shoppers by sending them cart abandonment emails that will entice them to visit your eCommerce store, and complete their purchase.

Another reason why online shoppers might not buy what they added to their cart is that it is very common with people to think about what they want to buy before making a purchase. While they are thinking about it, you are not supposed to leave them alone, if you leave them alone, they are more likely to forget about those products.

cart abandonment emails for subscribers

What you need to do is to send cart abandonment emails that will help them with the remembrance of what they want to purchase. Your cart abandonment email can also come with an offer so as to entice them into making a purchase.

Cart abandonment emails notify your subscribers that they left their shopping cart without making a purchase. The emails can be like, “Seems like you forget something,” or “Your abandoned product is still available”. Your subscribers will likely open these emails to see what it is they have forgotten.

After opening these emails some of your subscribers will decide to make a purchase. The purpose of these emails is to encourage your subscribers to visit your online store and take the required action.

6. Urgency Emails

Urgency emails are among the great emails you can send to your subscribers, and convert them into paying customers. These emails are not ordinary emails, they are powerful emails that will entice your subscribers to make an urgent decision in order to take advantage of your business limited offer.

Urgency emails will require your subscribers to act at the present moment without any further delay.

urgency emails for subscribers

You can use urgent emails to market some of your business products, or services. The offer you want to present to your subscribers should be what they need the most, or what you know they are most interested in. Offer them these products, or services, and send them messages that will compel them to make a purchase before your offer runs out.

Online shoppers participate more in offers with limited time because they don’t want to miss out and not purchase the product or services they have wanted for a very long time.

7. Review Emails

Reviews are customer feedback, and they are important for the growth of any business. Most online shoppers will like to see a certain amount of positive reviews from your past customers before they purchase from you.

It is good to ask for reviews after some of your email subscribers purchased your products or services. Review is also a great way that let you know about your customer’s experience with your products or services.

review emails

A few days after your email subscribers have to make a purchase, you can send them an email asking them to make a review about what they purchased from you. Each of your paying subscribers will give different reviews, some reviews will be negative, while some will be positive.

It is cool to have a negative review, it is not necessary you have positive reviews all the time. Negative reviews are a sign that you need to improve your business.

8. Product Confirmation Emails

A confirmation email is a necessity to complete a purchase. Online shoppers will want to receive a confirmation email for them to make sure that their purchase was successful, and even if their purchase is unsuccessful, they also want to receive a notification about it so that they can try again.

product confirmation emails

A confirmation email can also be an acknowledgment email. It means that their payment was successfully received, so they have completed their transaction.

Your subscribers will trust your brand better when you send them confirmation emails after every successful transaction. They will be more comfortable spending more money on your business.

RELATED POSTS:

Importance of Buyer Persona for Your Business

buyer persona

If you are a person that is conversant with online marketing systems in the past few years, you will not be new to the world of “Buyer Persona”, which can also be called an “Ideal Customer Profile”  Not everybody knows what a buyer persona is and how they can use it in their marketing. But…

Continue Reading

4 Benefits of Google My Business Page

google-my-business-page

What is Google My Business?The Benefits of Google My Business1. GMB Allows You to Become Visible in Google Maps and Local Business Listings2. GMB Gives Your Customers The Ability  to Leave Reviews About Your Business3. GMB Provides You With Insights That Give’s You Helpful Information About Your Business4. It’s Free and Easy to Use In…

Continue Reading

4 Important Reasons Small Businesses Need SEO

small businesses

Website creation is the foundation for many small businesses marketing strategies, though a foundation alone is not enough for a business it is what can be built on that foundation that matters much. Search engine optimization is one of the most effective, rewarding, and highly competitive digital marketing channels that drive organic traffic from target…

Continue Reading

The Basic Principle of a Sales Funnel

sales funnel

As a business owner, you will need the help of a sales funnel before you can convert your website visitors to buying customers. Failure to have a sales funnel will make your business lose a lot of money. I will explain the basic principle of a sales funnel in this blog post What is a…

Continue Reading

What is SEO?

SEO can be categorized into three parts, which are;Search engine basicsWhich search results are “organic”?Why SEO is important?Below are more reasons why Search Engine Optimization is important;Visibility and RankingsWeb TrafficTrustworthyGrowthThe Difference Between White hat vs black hat SEOShould I hire an SEO professional, consultant, or agency? The full meaning of SEO is “search engine optimization”….

Continue Reading

The 6 Best Keywords Tracking Tools For SEO

keyword ranking tool

Do You Really Need a SERPs Keyword Tracking Tool?1. SEMRush2. Ahrefs3. Monsterinsights4. SERPWatcher By Mangools5. SE Ranking6. SerpstatWhich SEO Rank Tracker Tool is the Best? (Expert Pick) Are you in need of the best SERPs (Search Engine Result Pages)  rank tracker tool for your business website keyword tracking? Do you really need it so you…

Continue Reading

How to Advertise Your Business on LinkedIn

linkedin

How you can reach the right audience with Linkedin advertising.1. Sponsored content2. Text ads3. Sponsored InMailBenefits of using LinkedIn advertisingThe benefits of advertising on LinkedIn include the following:Specific Audience targeting: Active professional user base: Increase Brand Awareness: Promote Business Events and Partnership: Linkedin is a professional social media platform that started its operation in 2003, since then…

Continue Reading

10 Important SEO Checklists For Your Website

seo checklists

What Is an SEO Audit?11 SEO Checklists For Your Website.1. You Need to Make Sure Your Website is Visible to Search Engines 2. Improve Your Website Indexing with an XML Sitemap3. You Need to Ensure That Your Site is Encrypted4. You Need to Ensure All Versions of Your website URL Lead to the Same Site5. Check…

Continue Reading

Definition and Importance of Conversion Rate Optimization

conversion rate optimization

Importance of Conversion Rate Optimization (CRO)Examples of Customer ConversionsStrategies Used for Conversion Rate OptimizationHow Conversion Rate Optimization WorksListed below are areas of your website that can increase your website conversion rate:Homepage:Article Pages:Product Pages:Landing Pages: Conversion rate optimization (CRO) is a strategic online marketing approach that is designed to increase the percentage of your website visitors…

Continue Reading

3 Organic Ways to Grow Your Website Traffic

website traffic

Three Organic Ways You Can Increase Your Website Traffic1. Publish one blog post per week. 2. Build a backlink profile 3. Hire a freelancer SEO expert. As a business owner did you know that 53% of website traffic comes from the search engine organic search results? Compared to only 15% of traffic that comes from paid search…

Continue Reading

5 Core Benefits of SEO Marketing

seo marketing

If you are a business owner you must have likely heard of SEO and its importance for the growth of your business. Search engine optimization (SEO) is an essential part of an effective online marketing campaign, but you might not be familiar with how SEO marketing works so you need to be convinced about why…

Continue Reading