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7 Strategies to Generate Qualified Lead For Your Business

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Did you know that one-third of businesses usually fail within their first two years of establishment?

There are many reasons for this, but that is not what I want to talk about in this article.

I wrote this article to let you know the main reasons why businesses succeed with the implementation of consistent lead-generation campaigns.

If you are a business owner that is interested in the success of your business, you need to know how to generate qualified leads for your business.

We will dive deeper into it, but first, let’s know the definition of lead generation in online advertisement.


What Is Lead Generation in Online Advertising?


Lead generation in online advertisement is the act of attracting the interest of your potential customers for the output of your business.

 This typically involves your target customers voluntarily giving you their contact information for follow-up regarding the benefit they want to derive from your business.

For example, before a law firm can generate quality business leads from their potential customers, they might receive:

  • An email message from a target customer who want to schedule a consultation.
  • Contact form submission from a target customer that want to make an inquiry about the law firm services.
  • A direct message that a target customer sent to their social media channels asking to know more about the business.
  • A phone call from a target customer to set up a consultation.

If you want to find new qualified leads for your business you need to structure a seamless marketing experience that will make it easy for your target customers to engage happily with your company.

Your website lead generation strategies should always be valuable enough for your target customers to provide you with their contact details, or schedule a meeting with you.


7 ways you can generate leads for your business.


Whether your plan is to buy leads for your business or your plan is to build your own custom lead generation marketing plan.

You need to know that it will be of great benefit to your business if you have a lead generation strategy that will turn your target customers into happily paying customers.

I know that you are business owner who is interested in generating quality leads that will turn to profit for your business.

So before your build your lead generation strategy, together let’s take a look at the 7 ways that will be easy for you to generate quality leads that will result in profit for your company.


1. Direct Engagement

If you are into a business that sells high-value product or service, or if your business offers a monthly retainer service, engaging with your target customers directly is a great approach you can generate quality leads to your business.

If your business model deals with a low value with high volume sales, it will not be necessary for you to engage in direct engagement.

You can connect directly with your target customers through your social media channels, email, phone, or reach them in person after you are done creating a good customer relationship.

For example, let’s say you run an interior design company in Lagos and there are many blocks of duplexes that are built in your office area, you can call the developers of the property about providing them with an excellent interior service. 

This is a perfect example of how you can generate leads in Lagos or any other geographical location that your business can provide service.


2. Generate Leads on LinkedIn

According to research, LinkedIn audience has two times of purchasing power that your online average audience has. LinkedIn is also known to be very effective for B2B marketing which also yields profitable results.

If you want to generate business opportunities with LinkedIn you need to make connections with your target customers.

Your LinkedIn connections asking for recommendation for a service that your business offers could turn your connection into your next paying customers.

Running Linkedln ad might be expensive for small businesses to run, but linkeldn is a great way to generate lead if you have the budget.

You can also use other social media ads to generate leads. 

Social media ads have an option that let directly include your lead generation form within your ads.

This ad makes it easy for your target customers to directly fill your form without taking them out of their social media page.

Back to linkedln, another way you can get leads on linkedln for your business is to connect with your target audience connections, engage with their posts by commenting under their posts, and you can also message them directly with your business offers.

Meanwhile, you need to know this approach will only work if it is indicated in their profile and posts that your service is needed, if not, your messages will be regarded as spam and this can hurt your profile credibility.


3. Make use of search engine PPC campaign

Apart from running social media ad, you can also use Google PPC campaign or Bing PPC campaign to advertise to search engine users.

PPC ads campaign will help you to serve your business ads to online users who are actively searching for what your business offers.

For example, let’s say you are a business lawyer trying to increase your law service in Lagos.

You can create a PPC campaign that will target phrases like, “Best business lawyer in Lagos,” or, “best law firm in Lagos.”

Before you run any PPC campaign I want you to know that only 3% of online users convert to paying customers on their first visit to your website.

So what do you do with those target customers that leave your website without making a purchase?

What you need to do is to retarget them with display advertisement that will contain the visual of your business products on any websites that visited after your website.

Online advertisement is the most effective way you can generate leads for your business.

Apart from being effective, it is also less expensive than traditional marketing.


4. Ask for Referrals from Current Happy Customers

You can ask for referrals from your happy customers that enjoyed your products or services.

Customer referrals are one of the oldest strategies that are used for lead generation campaign.

You can ask your current customers to share their happy story about your business products or services to their loved ones who are also in need of the service.

If your business offering is of great quality your customers will refer you to their loved ones for free; another thing you can also do is to set up an incentive system for customer referrals.

For example let’s say your business is a monthly retainer business, you can give your current customers a certain percentage off from their monthly retainer fee for every paying customer that they refer, or you can give them a coupon code to use on their next payment.


5. Guest Blogging

Guest blogging is another great way you can generate qualified leads to your business through the use of content marketing and at the same time to also improve your website traffic.

Guest blogging have many benefits it can provide to your business which include the following:

  • It improves your website SEO by providing your website with quality backlinks.
  • It gives your website credibility in the eye of search engine.
  • It generates traffic to your website from customers who haven’t heard about your business.

Guest blogging generate qualified leads to your business from relevant industry websites that don’t compete with you directly.

For example if you run a law firm, you can guest blog for a news website. You know that people want to read news but they might also be interested in a legal service, and you will serve as an option to them.


6. Increase your search engine visibility to generate leads

When you increase your website visibility in the search engine you make it easy for your target customers to easily find your business anytime they are actively search for what you offers.

Keyword research is the first thing you need to do if you want to increase your website visibility.

You need to do a proper research on the keywords that your target customers are using to find your business in the search engine.

It might be difficult for you to get these keywords, but with SEO tools like SEMrush it will be easy for you to get these keywords without much stress.

Once you are done with your keyword research, you will write content around it and optimize your website pages with those keywords.

If you are into a business that is highly competitive it will be very difficult for your website to rank organically and become visible to your target customers who are already looking for you, but if you are willing to invest in your business marketing campaign, you can invest in your website SEO campaign by hiring an SEO professional that will help you acquire consistent qualified leads.


7. Offer a valuable resource

Offering a valuable resource to your target customers is another great way you generate leads for your business.

What type of problem can your business help your customers to solve? 

Can you offer them a valuable resource like a whitelist, checklist or pdf file that will help them without eliminating their need to eventually purchase what your business offers.

Let me make this clear by giving you an example; let’s say you area Lagos based law firm.

After you are done with your target customer’s keyword research, you decided that your target customers are interested in learning how to file tax refund for the tax they have paid.

As a result of this you can compile an eBook that will speak in details on how they can request for their tax refund, then you will also write a blog post about it and then request for your target customers to exchange their contact details for the eBook you want to provide to them.

If done properly, your blog post can start generating qualified leads for your business.

An excellent alignment between your blog post, Call-to-action and valuable resource will result in a higher lead generation method for your business.

Odebiyi Oladipupo

My name is Odebiyi Lateef Oladipupo, I am an SEO professional, and digital marketing strategist that can increase your online customers, calls, sales, leads, and revenue.

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