On-Page SEO (Search Engine Optimization) is a term used to describe the process of optimizing individual web pages in order to rank higher and earn more relevant traffic from search engine results.
It’s an important part of any successful digital marketing strategy and can make or break your website’s success.
It is also an essential part of any comprehensive search engine optimization (SEO) strategy
On-page optimization includes things such as keyword research, content optimization, meta tags, image optimization, heading tags, link building, and much more.
All these activities are done with the aim of improving your website rankings on the Google search engine.
By implementing effective on-page SEO strategies you can improve your visibility in organic search results which will ultimately lead to increased traffic and better conversions for your business.
In this blog post, you will learn how on-page SEO works, and I will provide real-world examples from some well-known websites like Amazon and Wikipedia so you can see how these techniques are applied in practice.
What is On-Page SEO?
On-page Search Engine Optimization (SEO) refers to the process of optimizing individual web pages so they are more likely to be found by search engines like Google or Bing.
On-page SEO includes;
- Adding relevant keywords into the page title, content body, description tag, or page URLs.
- Creating meta descriptions that contain keyword phrases.
- Making sure all images have appropriate alt-text tags with descriptive words.
- Ensuring internal links are working correctly.
- Integrating schema markup language into pages for better readability by search engine bots.
- Reducing load times for pages with large files such as videos or images.
- Setting up 301 redirects when necessary.
- Optimizing page titles that accurately reflect content topics being discussed on the page.
All these strategies help give your website an advantage over competitors who don’t employ similar tactics.
Why Does It Matter?
Not only does employing good on-page optimization practices help with visibility in SERPs (search engine results pages).
It also leads directly towards improved user experience, something that factors heavily into Google’s ranking algorithm.
Following best practices when structuring individual webpages within a site structure will lead to higher organic traffic levels from targeted visitors looking for what you offer while also providing clear navigational paths between related web pages within a single domain.
Ultimately this translates into increased conversions due to better user engagement leading up until purchase, thus helping achieve ROI goals faster than if no effort was put forth optimizing each webpage individually.
How does on-page SEO Help Your Website?
Basically, there are certain elements within a webpage that help determine its visibility and ranking in search engines such as Google or Bing.
When you make sure these elements are properly optimized, you can increase your chances of appearing higher up in organic search results instead of being buried deep down among other websites.
Keep reading to learn about some key components involved in successful on-page SEO practices.
One major factor when it comes to on-page optimization is keyword research and placement.
You want to make sure you use relevant keywords throughout your content, but not too many.
Too much emphasis placed on certain words can be seen as keyword stuffing by Google’s algorithm and this will negatively impact your website rankings.
The goal is to find the right balance between natural language and strategically placed phrases so that your website visitors will get all the necessary information from the page itself.
This will improve your website visibility in Google search engine results pages (SERPs).
Also, when you have a good internal linking structure set up with the proper anchor text.
It also helps to boost your website rankings since this gives visitors an easier way to navigate around your website.
Another critical aspect when it comes to successful on-site optimization is meta tags, these include titles, descriptions, headings/subheadings, etc.
As well as image alt tags which will provide additional information about images included within any given page or post.
Image alt tags helps you to enhance your website SERP rankings further by providing helpful context for both human readers and algorithms alike!
Finally, you should not forget to create an XML sitemap, this enables crawlers sent out by search engines like Google to better access entire contents quickly rather than trying to go through each page individually.
Ultimately leading to improved indexing rates overall due to faster response times from those robots crawling across your website looking at various factors involved such loading speed, etc.
Importance of On-Page SEO.
The importance of on-page SEO cannot be overstated as it plays a major role in helping businesses achieve their organic ranking goals.
Irrespective of the goal of your website and why you created a business website, you need to optimize your website for on-page SEO so that you can compete with your competitors on the search engine.
Search engine algorithms are constantly changing and evolving this makes it difficult for websites to keep up with the changes without them having a proper optimization techniques in place.
By incorporating on-page SEO techniques into your overall digital marketing strategy you will ensure that your website is optimized for maximum visibility in search results.
On-page optimization helps to make sure that all aspects of your site are properly optimized so that visitors will have an enjoyable experience when they visit your website.
This includes ensuring fast page loading speeds, easy navigation between pages, relevant keyword usage throughout the content and meta tags, etc.
Making sure there isn’t any duplicate content or broken links present; creating compelling headlines, etc.
Whether you are just starting your business or your business is established, on-page SEO should not be neglected because SEO is an important part of digital marketing strategies with the highest return on investment.
When you invest in SEO and properly optimized your web pages for On-page SEO, your website will grow and bring in traffic for years offering you long-term benefits and increased profits.
More than half of every website traffic on the world wide web (WWW) comes from the search engine, this means that more than 50% of revenue generated through digital marketing comes from organic search results.
With this high percentage of revenue generated through the search engine, you are missing out on increasing your revenue if you refuse to invest in your website’s on-page SEO.
This is why you need to have an SEO strategy in place so that you can compete with your competitors and earn part of the revenue share.
Without an SEO strategy in place you are giving your competitors an upper hand over you.
Types of On-page SEO
There are three main types of SEO elements of On-Page SEO you need to know about, these elements are Content elements, HTML elements, and site architectural elements.
Content Elements For On-Page SEO Success
1) Content Quality;
Content is the most important element of On-page SEO, your website content is what drives traffic to your website.
This is why you need to invest in quality content so that both online users and Google search engine will love your website.
Content includes both written copy as well as images or videos present on a web page, by providing unique and relevant content throughout your site.
When you have high-quality content on your website, your target customers will stay longer since they find something worth reading on your website.
When you invest in quality content that is able to solve online users’ problems, Google will increase your website ranking and improve your visibility to online users.
Meanwhile, before you can be able to come up with quality content that solves your target customers’ problems.
You will perform keyword research to know the search terms that your target customers are using to search for information related to your industry and business.
2) Content Body;
Your content body is the meaty part where all pertinent information regarding the topic would go.
You need to aim for words that are between 500-1000, depending on the complexity of your content, but you should also try to break it up into small paragraphs so that your website visitors won’t find it difficult to skim through your content and digest it.
HTML Elements for On-Page SEO Success
1) Title Tags & Meta Descriptions;
Your website page title which is also known as a title tag is an on-page content element used by search engine crawlers when indexing websites.
It provides online users with an idea about what’s included within the specific webpage they’re viewing.
Title tags should include keywords related to the focus topic/keyword phrase you are trying to rank for.
By following SEO best practices you should try to aim for 65 characters max for your page titles.
Meta descriptions should also contain relevant keywords but at around 150 characters max length in order not to exceed the limit set by Google.
2) Headers & Subheaders;
Like titles & meta descriptions, this helps to inform your website visitors what each section pertains to.
Use header tags such as H1 through H6 (with h1 typically used for the main title, while others from H2 to H6 are used for Subtitle).
When optimizing your website for on-page SEO you should avoid using the same words repeatedly within headers/subheaders throughout the entire piece (Google doesn’t appreciate ‘spammy’ tactics).
2) Image Alt-text
Search engines do not see web pages as humans do, they can not process images and translate them into the content.
Search can only understand your website by reading the code created with it like HTML, etc.
This is why you need to add alt-text to your images so that search engines will be able to know what your images are all about and the message you are trying to pass across to online users.
Image alt-text is important to describe your website images because google now delivers image-based results as they do with text-based results.
This makes it easy for online users to discover your website through images if they can discover it through texts.
Things to note when adding alt-text to your website images;
- Make it descriptive and specific; especially if you are into eCommerce business.
- It should be relevant to your page content.
- Your text should not exceed 140 characters
Google Image Based Results
Site Architecture Elements for On-Page SEO Success
1) Mobile Responsiveness
Most of all online activities are done on the phone. 79% of online shoppers made a successful purchase through their mobile devices.
This makes it a necessity for businesses that want to be successful through digital marketing to have a mobile-responsive website.
Both Google and online users like mobile responsive websites.
Mobile responsive websites provide a great user experience to online users and Google favors websites that provide a great user experience to online users.
This means that when your website is mobile-responsive your search engine ranking will increase and you will experience an increase in your website click-through rate which will result in more sales for your business.
If you are not sure if your website is mobile-responsive or not, you can use Google Mobile Friendly Test Tool to test it.
2) Page URLs:
It is important to make sure that your page URLs are easy to understand for both readers and search engines.
You also need to keep your site hierarchy consistent when creating subpages, blog posts, and other types of internal pages.
Your URL should also have an SSL security certificate so that it won’t affect your ranking and trustworthiness.
3) Navigation Links & Menus:
Navigation menus not only make navigating around a website easier, but it also provides another way for search engine bots to crawl around pages faster.
This allows search engines to access your website even deeper than just superficial homepage links would allow.
Also, you should know that having menu options clearly labeled with keyword phrases related to specific topics makes finding related pages easier too (especially if internal linking between multiple pieces has been done properly).
4) Internal Linking:
An internal link is simply any hyperlink from one page within a domain to another page within that same domain.
This means they do not lead offsite but instead help visitors navigate through the different pages of your website itself.
Internal Links can be in form of text or image-based depending upon their purpose but they all serve as an effective way to direct your target customers around your website.
This will help them to find related content more easily and quickly while also indicating relevance between two pieces of content that is beneficial for Google ranking purposes too.
Internal linking helps to improve your website’s overall visibility by increasing its crawlability.
This makes it easier for search engines like Google to find new pages as well as to index existing ones faster since they will already have access via other pages linked internally throughout your site.
The connections between relevant topics also help to establish authority signals.
This shows Google that certain topics are related, it will boost your web pages visibility further by improving their chances of appearing in Google SERPs (search engine results pages).
Internal links also keep visitors engaged longer if deeper navigation options exist.
This gives your web pages with lots of interconnected content higher conversion rates than those without any such structure.
To get the maximum benefit from using internal links there are some key factors you should consider when creating them:
- Target specific keywords with anchor text.
- Make sure all URLs included in links point directly to relevant pages.
- Keep link titles concise yet descriptive so readers know exactly where clicking leads.
- Include breadcrumb navigation at top-level sections of your website.
- Don’t forget about internal linking in your website mobile versions either.
When done correctly, internal linking can greatly enhance Your website user experience while simultaneously providing much-needed assistance with boosting organic traffic & rankings over time.
5) Footer Links & Content:
Footers are often overlooked when people think about optimizing websites but they’re actually quite useful when done right because most sites have them present.
When you have footer links your website visitors can use them to access some of your website content that is not on your website header.
This is an example of a website footer link from Hubspot
How Amazon and Wikipedia Leveraged On-Page SEO to Achieve Success
Amazon and Wikipedia are two of the most successful websites on the web today.
They have achieved this success through a combination of great content, user experience, and effective on-page SEO.
Amazon’s On-page SEO strategy;
Amazon is one of the world’s most successful eCommerce sites.
To optimize its pages for search engines, Amazon uses a number of tactics including keyword research, URL structure & meta tags optimization among other things.
When it comes to keyword research, Amazon focuses on long tail keywords related to its products or services as well as phrases people commonly use when searching online stores such as “cheap books” or “best-selling movies” etc.
This helps them target customers with more precise searches who are likely to click through from Google SERPs (search engine result pages).
Also, Amazon also optimizes each page by ensuring that every product page includes relevant metadata such as title tags & meta descriptions.
This describes what the page is about in short simple sentences so that users can easily understand them at a glance before clicking through from SERPs.
Amazon also makes use of structured data markup which can be seen throughout its product listings allowing users to easily find what they are looking for without having to navigate away from a single page.
This helps reduce bounce rates while increasing clickthrough rates across multiple products or categories within the store itself.
Finally, all URLs used throughout their site clearly indicate what type of product category each link points to, which makes navigation easy for both human visitors & search engine spiders alike.
Wikipedia On-page SEO strategy;
The second website I want to talk about is Wikipedia, one of the world’s most popular information websites powered by user-generated content (UGC).
To maximize visibility within organic search results, Wikipedia utilizes several different techniques including internal linking structures & titles/headings optimization amongst others.
Firstly, each article contains multiple internal links which point back toward other relevant articles on the same topic.
This makes it easier for readers to find more information quickly while also providing additional pathways for search crawlers to access their web pages quicker.
Secondly, Wikipedia ensures all headings & titles within articles are written using important keywords rather than simply generic phrases like ‘Introduction’ or ‘Conclusion’.
This allows these terms to be indexed correctly by search engines and therefore appear higher in Google SERP rankings when searches are conducted attracting more visitors organically.
They also make use of anchor text linking between related articles so readers can easily find additional information related to what they just read.
Plus, there are external links provided for further reading material outside the wiki platform itself.
Finally, Wikipedia takes advantage of site mapping which assists crawlers in indexing all web pages quickly helping ensure accuracy when searching for specific topics within encyclopedia entries.
Overall these efforts combined helps Wikipedia to remain one of the top-ranked websites today achieving high levels of organic visibility.
Overall both sites demonstrate successful application of modern-day SEO methods such as content quality, structured data markups, optimized title tags & descriptions, strategic keyword placement & usage along with other components that contribute to their overall online ranking potential.
When on-page SEO elements are done right you can achieve a similar level of success regardless of your business industry or the size of your business.
Take your time to invest in proper SEO practices that pay dividends, in the long run, and if you don’t know anything about SEO, you can hire an SEO Expert that will work with you while you focus on other important aspects of your business.