As a business owner, if you want you to invest in a long-term marketing strategy for your business then you must adopt the use of search engine optimization (SEO) marketing strategy for your business online presence.
Search engine optimization marketing is for businesses that want to generate search engine organic traffic from their potential online consumers who actively need their product/service.
Many businesses fail to properly optimize their website for SEO, this prevented them from getting the desired results.
This is why in this article I want to talk about the five essential reasons why many businesses fail in their website SEO campaigns.
Although there are other digital ways for you to promote your business online, you can make use of digital advertisement methods like pay-per-click advertisement, social media marketing, influencer marketing etc.
Few reasons why various companies prefer search engine marketing (SEO) to other digital advertisement methods is because;
Other digital advertisement methods like social media advertisement, and pay-per-click (PPC) advertisement requires a large amount of marketing budget before they generate results and they can’t provide long-term strategy like SEO.
It takes time before you can start seeing results from your SEO campaign, depending on your business industry and competition it will take like 6 months before you start getting results from your SEO campaign.
It is worth the wait, an effective SEO campaign can provide your business with loyal customers, increase your business share, and open your business to many limitless opportunities.
This is the reason why it is essential to invest in a monthly retainer SEO campaigns.
If you have an ongoing SEO campaign but find it difficult to generate your desired results from your marketing efforts in 6 months timeframe that means there are some things you are not doing right.
In this article, I want to list out the five common mistakes many businesses involve their selves in when they are optimizing their website for their SEO campaign.
5 Common Mistakes You Should Note When You Are Optimizing Your Website SEO Campaign
1. Adopting the use of outdated SEO practices.
Just like every other aspect of digital advertisement, search engines change their algorithm frequently in order to provide the best possible results to online users.
Search engines want to make it easier for online users to find quality answers to the problem they brought them to make use of the search engine.
The objective of search engines algorithm frequent updates is to increase the visibility of high-quality websites with great content over low-quality websites in the search engine results pages (SERPs)
As a result of these algorithm updates, there is a higher possibility that you are likely to concentrate your SEO efforts on strategies that will not contribute positively to your website's visibility in the search engines.
Let me list down some few examples of outdated SEO practices that many businesses are still actively doing.
2. Overusing keywords in your content.
Although it is necessary to make use of keywords if you want to optimize your site for search engine visibility.
It is also a bad SEO practice to focus on overusing your target keywords in your web content.
Overusing keywords will have a negative effect on your website because it does not focus on solving the problem of your target customers.
3. You are producing low-quality content.
To increase your website visibility, search engines now require you to produce, high-quality, well-researched long-form content that is well detailed enough to solve the problems of online users.
Some business owners think that it is difficult for search engines to differentiate between high-quality web content and low-quality content, if you also think the same way you are wrong.
Search engines can easily differentiate between high-quality content and low-quality content.
4. Acquiring many low-quality backlinks.
Backlink is a vote of confidence that you can earn from third-party websites by publishing high-quality content on your website.
Acquiring backlinks from high authority websites will pass a signal to the search engine that your website is trustworthy of visibility.
Because of the importance of backlinks, many businesses prefer to buy backlinks from spam sites instead of them earning it naturally.
Buying backlinks from low-quality sites or swapping of links from third-party sites will negatively affect your SEO campaign and decrease your visibility in the search engine results pages (SERPs).
You Are Not Getting High-Quality Backlinks from Authoritative websites.
As I mentioned earlier, earning quality backlinks is part of the search engine ranking factor that is being used to determine website visibility in the search engine results pages (SERPs)
It is an outdated SEO practice to buy backlinks in order for your website to rank higher in the search engine, and presently with so many recent search engine algorithm changes buying backlinks has been regarded as a black-hat SEO technique.
Google search engine now uses a different approach to measure the quality of a site's backlinks.
If you want to earn backlinks that will contribute positively to your website visibility in the search engine, then you have to follow the present standard backlink procedure by acquiring relevant Authoritative and natural backlinks.
Let me explain to you in detail why those backlinks are needed;
The backlinks you earned from third-party websites must come from relevant websites that are legit.
The links that pointed to your website must align with the content that is on both websites.
For example, it will do more harm than good for a law firm website to acquire backlinks from an eCommerce store because both sites talk about two different things.
You should also earn backlinks from a reputed, trusted, and authoritative site with high domain authority.
Obtaining backlinks from low-quality sites that practice black-hat SEO will harm your SEO campaign.
Natural backlinks are links that you earn from authoritative websites by publishing high-quality content on your webpage.
If you publish high-quality content that is worth sharing on your webpage, many websites will naturally link to you because your content is worth reading and valuable to their audience.
This is the reason why it is essential for companies to have a content marketing strategy.
Don’t doubt it; many large businesses invest in content marketing strategy because your business sales depend on how effective your content marketing is.
Producing and publishing high-quality content on your webpage that helps you to acquire hundreds of backlinks from third-party websites.
5. High Website Bounce Rate
If you are new to online marketing, bounce rate is the number of your potential customers that left your website a few seconds after visiting it
The two major causes of high bounce rates are “slow loading and poor user experience.”
Having a high bounce rate will prevent your website from ranking higher in the search engine results pages (SERPs).
Websites with high bounce rate will generate low traffic and visibility in the search engine because a high bounce rate is an indication to search engine that online users are not satisfied with your website which result in them bouncing out of your web pages few seconds after they visited it.
Poor web content can also be the reason why your website has a high bounce rate.
It can be that your web content does not nail the point or your content is below online users’ expectations.
Anyone it is, you will have to do a proper evaluation to get to know the reason behind your site's high bounce rate.
Getting to know the reason why your website has a high bounce rate will enable you to properly fix the issues.
If you are successful in reducing the high bounce rate of your web pages, you will see a massive improvement in your website's search engine ranking and visibility.
The five simple problems I listed above are the few common problems that affect the SEO campaign of many businesses.
The five problems I listed is not exhaustive by any measure.
If you find out that your SEO problems are different from the ones I listed in this article you should reach out to a professional and credible SEO professional that will help you solve your problems.