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Top 3 Content Optimization Tools For SEO

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content optimization

Content optimization is the process of understanding your web content performance and also looking for ways to optimize your web content to resonate with your audience intent, rank higher in the search engine result pages (SERPs), and improve your web content readability.

Optimizing your website content and blog content is relevant and important to your business content marketing strategy because you need to be aware of the latest things that are happening with your online marketing efforts.

What this means is that you can’t just focus on producing content and hope to rank high on the search engine because you will need to optimize your content to address the necessary changes like:

  • Customer Needs: Customer's wants are insatiable and their needs are constantly changing, with this in mind, your web content will have to adapt to stay ahead of your competitors so you can provide the best solutions for your customers.
  • Search Intent: Once your content has been published, you will need to optimize it to resonate with your customers at each stage of their journey. Content is not only about writing words as many thought it is. To let your content work for you, you will have to make sure that your content aligns with your customer’s intent enough to get them to buy from you.
  • Competitors: The first page of the search engine result pages is a battle between you and your competitors, so they are constantly optimizing their content and changing their online marketing strategy to become visible online to their customers and also to boost their website organic traffic. You risk staying behind your competitors if you don’t update your web content regularly.
  • Search Engine Updates: Giant Search Engine owners like Google change their algorithms constantly in order to provide the right answer to the user's query at the right time. Static content will lose relevance as the search engine updates can make it irrelevant.
  • Market Trends: Your business product offerings or services serve the needs of a target audience, and the value or solutions your business offers will fluctuate throughout market changes. Be it seasonal or current events, your web content needs will have to stay current if your dream is to rank above your competitors on the search engine results pages.

Lots of work, time, and effort is put into writing SEO content, professional content marketers know it is important to optimize your web content around the search engine and human readers.

Your time, effort, and resources will be wasted if you do not plan to identify, optimize, and track your content performance on your website.



My Top 3 Content Optimization Tools For SEO

It takes a lot of time to research, optimize and track existing web content on your website, and a lot of resources and effort are been used to achieve content optimization.

While consistency is the key to a content campaign, it is not the only component used to create the great content we found in google which align with potential audience.

There are hundreds of tools in the market that can be used for content optimization.

The tools will help you to write quality content on your website, blog post, or landing pages.

I have been writing content for companies for some years now and I have tested different tools along the line.

I want to write about the top three content optimization tools that you can take advantage of to identify, do research and optimize content for your blog post or web pages.


1. Google Search Console

Google Search Console (GSC) is a free content optimization tool offered by Google to optimize the existing content on your website.

You can consider Google Search Console as a behind the scenes look into how the Google search engine will understand your web content.

This free SEO tool from google helps content creators understand how the search engine algorithms work and how they can create the highest quality content possible based on what Google search engine uses to grade the web content.

GSC can be an overwhelming tool to use if you are a novice, but it is one of the most important content creation and optimization tools in your SEO tool belt with a little practice.

Below are few says GSC will supercharge your content marketing strategy;

  • Keyword For Each Page: You will be able to see the search terms your website visitors click for each web page and blog post that is on your site.
  • Content Popularity: You will be able to understand the popularity of relevant target keywords based on its search volumes, page clicks, and average position.
  • Find Content Gaps: You will be able to identify content gaps that are based on organic traffic compared to keyword performance and search volume.
  • Customer Search Intent: You can optimize your web content around search intent by looking at the Click Through Rate (CTR) and then you will compare them to the average position of target keywords on each blog posts and web pages.

As a business owner, you need the right metrics to inform you of your content strategy.

The only way you can understand how to improve your web content for organic traffic.

Pros:

  • GSC is a great tool for analyzing the search engine result pages performance of your website and individual web copy.
  • It has an advanced feature that can help you to understand how your website page speed and structured data could have an impact on your online performance.
  • You will understand user intent and organic traffic coming to your website with impressions and the click data of certain queries.

Cons:

  • If you are a novice with the tool it will be difficult for you to drill down to granular data across your website.
  • You will not be able to filter multiple search query terms to identify keywords cannibalization or keywords misspelling easily.
  • GSC will not show you a complete backlink profile, so you will not be able to reverse engineer how link building can positively impact your content performance.

Google search console is the first option to consider if you want to optimize existing content on your website or if you want to optimize your website blog post.

With GSC, you will be able to identify vast optimization opportunities for each piece of content on your website.

There are various tools on the market that can help you optimize your web content, but Google search console will help you a lot.

You can use it as the “source of truth” when evaluating existing web content and using other content optimization tools to improve content around this data.


2. Ahrefs

Ahrefs is one of the most important and must-have SEO tools because it provides you with unmatched keyword research, backlink analysis, and competitor research analysis.

It is an essential SEO tool because you can use it to better understand your target audience which will give you the advantage of making high-quality content based on several data points.

  • Site Explorer: You can put in your industry competitor's page or blog URL to see the keywords query the content rank for on the search engine. You can then make use of the information you get to reverse engineer the differences between your web content and your competitor’s content that rank high on the search engine result pages for the relevant keyword.
  • Keyword Research: Ahref Keyword planner tool is the most comprehensive keyword planner tool in the market. You can put in some specific keywords to learn about its search volume and competition, and you will also get the related keywords that will help you build high-quality content.
  • Backlink Profile: Unlike other SEO tools that are available in the market, Ahrefs provides a complete backlink profile for your competitor’s web pages and blog posts. Enter the URL of your choice to learn more about the websites that link to your competitors, which will help you to build an outreach plan that will grow your own web content.

It will be arduous for you to find another content optimization tool in the market that has a high level of detail and range of use that you can get from Ahrefs.

You can use Ahrefs to know exactly about the things you need to work on for your SEO.

Pros:

  • They have a free version that is called Ahrefs Webmaster Tools so you will be able to audit your personal website for free. Ahrefs webmaster tools do not allow you to gain competitive insights you can only use them to review your personal website content quality.
  • You will be able to find featured snippet opportunities in the organic search section of the website. Make use of this information to optimize your content around user intent and claim the search engine featured snippets to build organic traffic.
  • Ahrefs makes it easier to do keyword research with their advanced keyword explorer tool. You will be able to boost your SEO efforts by discovering common questions and integrating related keywords query straight from its advanced keyword tool.

Cons:

  • It has a lot of features that can be overwhelming to you if it is your first time using it.
  • You might not be able to understand the context of its data.
  • If you are a digital marketer, the tool might not be worth spending on unless you have many SEO clients.
  • Ahrefs Ranking is not the most accurate metric that can determine a website's authority. Other SEO tools like Moz and MajesticSEO provide more accurate high-level evaluations result of website authority.

Ahrefs is an amazing SEO tool and one of the best writing tools because it supplies you with the necessary data that you need for your content optimization.

It breaks down the target keyword's complex process into simple ones and it also gives you the ability to peek behind the scenes to better understand the reasons why your competitor’s ranks are invaluable.


3. Clearscope

There are various SEO tools in the market that can get you confused, but a content optimization need is to focus on web content and consumers.

Clearscope helps business owners or marketers to write high-quality web content for search engines and human readers in a few minutes.

As a top copywriting tool in the market. Clearscope is a must-have for any business owner or marketer that is involved in content strategy.

You put in a target keyword of your choice and allow Clearscope AI (Artificial Intelligence) to help you find contextual keywords query you can include in your web content.

  • Keyword Diversity: You will use a robust set of keywords and entities to make your web content SEO friendly.
  • Writing Guide: You can hit writer’s block once in a while and Clearscope provides a nudge in the right direction that will guide your content research and writing process.
  • Machine Learning: Take advantage of machine learning and natural language processors to write high-quality content that will be visible in the search engine and also comfortable for users to read.

Optimizing web content is not easy, and need various help to help you address the needs of search engine algorithms and people.

Clearscope is one of the best content writing tools out there and you can use it with ahrefs or other SEO tools of your choice to be part of your content creation stack.

Pros:

  • It has excellent data sources and advanced artificial intelligence. This means that Clearscope recommendations are near accurate if not perfect.
  • With this tool, you can also combine the analytical insight from other SEO tools with the tool's unique writer-friendly features which draw attention to the content that you need.
  • It has an amazing Google Docs plugin that can help you keep all your documents in Google Docs while you still have access to Clearscope powerful writing tools.

Cons:

  • The pricing will be quite high for small business owners or marketers. As a digital marketer, you will need to have high-paying clients to make use of the tool.
  • It has a small learning curve when running your reports. At the same time, Clearscope offers you great product training videos that will help you overcome your challenges if you are a novice.
  • It is difficult to manage multiple SEO projects at once.

Writing web content is a tough and tedious job to do because you will need to hit the right and relevant keywords for search engines while you are also making your content easy for your customers to consume.

To achieve this, you will need to put in a lot of brainpower, but with the availability of Clearscope you can now write with confidence, so you don’t have to bother about missing anything in your business content strategy campaign.

Odebiyi Oladipupo

My name is Odebiyi Lateef Oladipupo, I am an SEO professional, and digital marketing strategist that can increase your online customers, calls, sales, leads, and revenue.

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