June 29

0 comments

What is Google My Business Page and How to Use it.

By Odebiyi oladipupo

June 29, 2022


Google my business page (Business profile) was created for businesses to gain more visibility on Google search engine. Google my business page is mostly used for Local SEO by businesses and business listing.

If you are a business owner that creates google my business page, the page would not necessary work for you until you manage it to work for you and bring to you more customers.

You need a management and editing capabilities before your business profile can work for you as an effective SEO and lead generation tool.

To gain control over the management of your google business profile, you will need to create a free google my business account in addition to creating a free business profile.

The only means to which you can claim ownership of your business profile is with a Google my business account. It gives you access to attain management right to it, and unlock additional features that will help you in increasing your business visibility on google.

In my blog post today I want to teach you about everything you need to know about Google My Business Account, which will include the following;

  • What Google My Business Account is.
  • How to effectively use Google My Business Account.
  • How to Google My Business Account can be used for SEO.
  • How to create a profile in Google My Business Account.

What is Google My Business?

Google My Business is a google tool that enables local businesses to manage their online presence across the search engine. Before we go deeper into what Google My business is and how it works, let’s be clear about what a business profile is on google.

Your Google Business Listings is also a term for your Google Business Profile which appears on google maps and in google search engine local results.

Google My Business Profiles on Google Search Engine Results Pages (SERPs) look like this on Desktop Device:

google business profile
This is an example of Business Profiles on Google Maps

And it looks like this on mobile devices,

google business profile

To add a place or your local store to Google Maps you need to create a business profile. Google business profile is easy to create and can be done by almost anyone. Google requirement for creating a business profile is the business name, location of the business and the category of the business. After submitting your profile, google will have to confirm that it is not a duplicate before your business will be created for your location.

With Google business profile, your customers can write reviews, ask questions and also answer questions.

A business profile can also get populated with information that google pulls from across the web.

It clearly means that a Google business profile can exist on its own. Even if you are the one that created your business profile, you don’t have the ability to manage the information it displays on the web or the reviews it collects from customers.

For you to have control over your business account you will need to create a Google My Business account which will enable you  to access, manage, customize and enhance your business profile on Google.

How to make use of Google My Business for local marketing

Now that you know that Google My Business is different from your business profile, but it is a tool that enhances your business profile to boost its effectiveness and visibility.

Let’s talk about the 4 better ways you can use for your Google My Business Account to make your business profile on google listings a better Local SEO tool.

1. Engage with consumers (Customer Engagement)

You and your customers can interact with yourself on your business profile on the web. You can respond to their questions and reviews, you can also enable direct messaging, and set up associated alerts.

Google My Business page can also be used to publish posts to your business profile just like you do on Facebook and other social media platforms.

2. Highlight your Business

A business profile does not contain much information, its information is limited. But through a Google My Business Account, you can provide more detailed information. The information which includes your business products and pricing and other necessary details of your business including a link to your website.

A Google My Business Account is also needed for edits and updates of information.

3. Gain Insights

Using Google My Business Account will also give you the accessibility of your customer’s key insight in a single dashboard. In your account analytics tab, you will see the keyword queries customers are using to find your profile and where they found your profile, whether it is on Google Maps or Google search, you will also see the breakdowns of your customer’s action on your listing and the performance of your photos compared to other business profiles in your category.

4. Perform local SEO

Google’s search engine algorithm rank business profiles the same way it ranks its websites. You can incorporate relevant keywords into your business profile and do other optimization works that will help your profile rank in local search results.

How to use Google My Business Profile for SEO Marketing

Google Business Profiles are dynamic in nature. It does not only change based on platform, but Google also prioritize sections of your business profile according to search term and queries as well as showing the type of information that is most important to your customers.

Google will also help you to embolden relevant keywords in your profile content. Apart from google doing that for you, you also need to prioritize the use of keywords in your content to embolden in your profile the same way you use a CMS (Content Management System) software like wordpress to optimize your website content for the search engine.

Google My Business Account can be used to optimize your business profile and expand your business reach and visibility.

How to use Google My Business Account for Local SEO Marketing

Target Your Information

To effectively make use of Google My Business for SEO, you need to make sure you incorporate keywords into your business profile so Google will know what you are trying to rank for on the search engine.

Use the keywords in your “from the business” description, your answers to your customers’ questions, your responses to your customer’s reviews and in the posts that you publish. Incorporate the keywords in your profile the same way you would with other SEO strategy of your business.

Maintain Quality of Information

You have to make sure you provide relevant and important information in every area of your Google My Business Profile because the completeness and the accuracy of your profile positively impact its ranking.

Build Trust

One very important reason to using Google My Business for SEO is due to the trust component of Google algorithm. You should always update your profile information as your business evolves; respond to your reviews with accurate information and keywords.

You can signal to Google that you are active by the regular posting of your products photo and posts published to your business profile through Google My business.

google my business profile reviews
Reviews and responses appear on your Business Profile. You have to manage them through your Google My Business dashboard.

SEO is an important marketing strategy for all businesses especially small businesses that want to compete in the global space against large competitors. Business Profile by Google makes it easier for businesses to do Local SEO.

This means that having a business profile will help your business maximize its visibility in the local market.

How to sign up for Google My Business Profile

Google My Business is a free tool that can turn your business profile into a powerful marketing tool for your business.

It’s quite easy to open a Google My Business Account so to get started all you have to do is go to Google Business and click on the manage now button at the top right. Clicking on it will take you through the steps of how to create your account.

Take note that your Google My Business Account does not create your business profile for you, all it does is to give you access to your business profile.

google business profile

Also creating your Google My Business Account does not in any way give you an automatic access to your business profile. Once your Google My Business Account have been created and you have logged in, you will have to locate your separate business profile on Google Maps and then you click on “Claim this business” or “Own this business?” link that is seen right on the profile.

Once the process has been completed, your Google My Business Account and Business profile will be connected and will be under your management.

You Should Register and Get started with Google My Business today

Now that you already have a clear understanding of what Google My Business is, how it works and how to use it. You should get this google free tool for visibility in your local market.

Don’t hesitate, register for your Google My Business Account and get it running now so you can outperform your competitors and attract more customers to your business on the search engine.

RELATED POSTS:

4 Important Reasons Small Businesses Need SEO

small businesses

Website creation is the foundation for many small businesses marketing strategies, though a foundation alone is not enough for a business it is what can be built on that foundation that matters much. Search engine optimization is one of the most effective, rewarding, and highly competitive digital marketing channels that drive organic traffic from target…

Continue Reading

How to Advertise Your Business on LinkedIn

linkedin

How you can reach the right audience with Linkedin advertising.1. Sponsored content2. Text ads3. Sponsored InMailBenefits of using LinkedIn advertisingThe benefits of advertising on LinkedIn include the following:Specific Audience targeting: Active professional user base: Increase Brand Awareness: Promote Business Events and Partnership: Linkedin is a professional social media platform that started its operation in 2003, since then…

Continue Reading

10 Important SEO Checklists For Your Website

seo checklists

What Is an SEO Audit?11 SEO Checklists For Your Website.1. You Need to Make Sure Your Website is Visible to Search Engines 2. Improve Your Website Indexing with an XML Sitemap3. You Need to Ensure That Your Site is Encrypted4. You Need to Ensure All Versions of Your website URL Lead to the Same Site5. Check…

Continue Reading

Definition and Importance of Conversion Rate Optimization

conversion rate optimization

Importance of Conversion Rate Optimization (CRO)Examples of Customer ConversionsStrategies Used for Conversion Rate OptimizationHow Conversion Rate Optimization WorksListed below are areas of your website that can increase your website conversion rate:Homepage:Article Pages:Product Pages:Landing Pages: Conversion rate optimization (CRO) is a strategic online marketing approach that is designed to increase the percentage of your website visitors…

Continue Reading

4 Benefits of Google My Business Page

google-my-business-page

What is Google My Business?The Benefits of Google My Business1. GMB Allows You to Become Visible in Google Maps and Local Business Listings2. GMB Gives Your Customers The Ability  to Leave Reviews About Your Business3. GMB Provides You With Insights That Give’s You Helpful Information About Your Business4. It’s Free and Easy to Use In…

Continue Reading

3 Organic Ways to Grow Your Website Traffic

website traffic

Three Organic Ways You Can Increase Your Website Traffic1. Publish one blog post per week. 2. Build a backlink profile 3. Hire a freelancer SEO expert. As a business owner did you know that 53% of website traffic comes from the search engine organic search results? Compared to only 15% of traffic that comes from paid search…

Continue Reading

10 Types of Transactional eCommerce Emails

ecommerce

A transactional email is an email sent to a customer according to the action they perform on the website. The open rate of transactional Emails is a whopping 53% which makes them 6x more effective than ordinary marketing emails. Almost every eCommerce retailers make use of transactional email on their website these days to meet…

Continue Reading

5 Core Benefits of SEO Marketing

seo marketing

If you are a business owner you must have likely heard of SEO and its importance for the growth of your business. Search engine optimization (SEO) is an essential part of an effective online marketing campaign, but you might not be familiar with how SEO marketing works so you need to be convinced about why…

Continue Reading

Importance of Digital Marketing During The Pandemic

pandemic

2020 has been a year of a bit rollercoaster for most business owners. With the unprecedented global covid -19 and the new delta variant pandemic that affected the world’s economy, the solution for many businesses has become unclear. During the period of this pandemic outbreak, the world has relied on technology to enable us to…

Continue Reading

Importance of Buyer Persona for Your Business

buyer persona

If you are a person that is conversant with online marketing systems in the past few years, you will not be new to the world of “Buyer Persona”, which can also be called an “Ideal Customer Profile”  Not everybody knows what a buyer persona is and how they can use it in their marketing. But…

Continue Reading

What is Search Engine Marketing?

what is search engine marketing

Search engine marketing (SEM) is an online advertising marketing strategy that is used to increase website visibility and sales in the search engine results pages (SERPs) Search engine marketing (SEM) can also be referred to as pay-per-click (PPC) advertisement as it allows you to pay for an ad spot on Google search engine results pages…

Continue Reading

5 Reasons Your Business Needs a Digital Marketing Strategy

digital marketing

Digital marketing which is also known as internet marketing is a cost-effective marketing method that uses various digital channels to reach your customers anywhere they are on the web. It is considered to be a more targeted, measurable, and interactive marketing method than traditional marketing. Do you have any digital marketing strategy to grow your…

Continue Reading

Odebiyi oladipupo

About the author

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Direct Your Visitors to a Clear Action at the Bottom of the Page

>