Our present world is an internet world, most of the activities we do now are done online, and it has also affected the way we transact business.
Companies now have an online presence to cater to their customers online.
Presently there are more than 1.5 billion websites on the internet serving online users across multiple industries.
Since many companies have adopted online marketing, the competition has been soaring. There is a tremendous amount of competition in the online marketplace.
It doesn’t matter the industry you serve; you will likely not be the only one there, there will some business that has an online presence before you do, and there will more businesses to come even after you establish your own presence online.
Online competition is not the only reason your website sales turnout is low, there are also other factors that can impact your website's organic traffic and ROI.
“Why isn’t my website making me money?” is a common question asked by many business owners with an online presence.
This blog post is written for the purpose of answering that question and alongside it is an overview of how you can easily fix these problems.
Meanwhile, if you are the busy type that only wants a professional to help you fix the issue you can schedule 30 minutes strategy session with me to see how I can help you generate more organic traffic and sales.
Now let’s get started and take a look at the possible factors that are likely to affect your website from bringing you more money.
Factors Affecting Your Website From Making Money
1. Your website isn’t Mobile Responsive
More than 60% of the world's successful transactions are done through online users’ Mobile devices.
The reason for this is not hard to understand, we spent most of our time with our phones.
Even in the toilet most of us still have our phones with us.
Online users rely more on their mobile devices than their laptops and desktops.
That is why you need to have a mobile responsive website that is easier to navigate and understand on your target audience's mobile devices.
A mobile responsive website is essential because most of your website's organic traffic will come from there.
Why an unresponsive website is preventing you from making money
There are a few reasons why an unresponsive website will cost you money
1. Mobile-first index:
With more than 80% global search market share, Google is the largest search engine in the world with more than 3 billion searches every single day.
This fact should be stated because websites visible on the Google search engine are seen by millions of online users and Google follows a mobile-first approach to its crawling and indexing process.
It is part of their search ranking factors. If your website is not mobile responsive, google will detect and prevent it from becoming visible on the first page of search engine results pages (SERPs).
This is to let you know that websites that are mobile responsive rank higher than websites that aren’t mobile responsive.
2. User experience:
This is another factor to look at when it comes to mobile responsiveness. User experience is important when it comes to website design.
You need to provide a seamless website experience to your target customers.
Failure to do this will increase your bounce rate and tank your website's search engine rankings.
If your website provides a poor experience to your target customers they will leave your website, and visit that of your competitors which will provide them with the best possible experience.
This is a win for your competitors and a loss for your business. That is why you need to take the user experience of your website seriously.
60% of online transactions (Think with Google, customer insight) are done on mobile devices, it is a must for you to have a mobile-responsive website if you want you to increase your revenue.
Your failure to do this means you are comfortable losing paying customers to your competitors.
You also won’t stay long on a website that is hard to navigate, your target customers are human, provide the best possible experience to them and watch your revenue skyrocket
How to fix an unresponsive website
To fix your website's mobile responsive issue, you will need to redesign it. When you redesign you put all the necessary factors in place, it needs to be mobile responsive and the user experience needs to be excellent.
Your website is there to make you money and increase your marketing ROI through organic traffic and sales.
A mobile responsive website will cost you no less than $1500 depending on the size of your website, pages, and other site features.
2. Your website has a slow loading time.
With the presence of millions of websites on the internet today, and with how busy people are, online users expected your website to load in more than 3 seconds or less.
This is why it is a necessity for your website to load fast and serve your target customers.
Online users can’t waste their time waiting for a website to load in more than 5 seconds at max.
Increasing your website speed rate by one second can increase your sales by 50%, which translates to more revenue for your business.
You can use Google page speed insights to check the present speed of your website if it is okay or if there is a need for improvement.
Is your website not loading fast enough? Know why that is a big problem and the possible way you can fix it.
How a slow website is making you lose money
Irrespective of your business industry, a slow website is not good for online marketing.
Even if your target audience doesn’t know much about the web, you shouldn’t give them a poor online experience with your slow-loading site.
Even if they are new to the online world, they are likely to have other important things to attend to than wait forever for your website to load.
Fast loading website will earn you a spot on the first page of Google SERPs, and increase your organic traffic and sales.
Websites that load in less than five seconds experience a 35% decrease in bounce rate.
Bounce rate is the percentage of your web page sessions, it highlights how online users interact with your page if they leave or stay on a page without visiting another page.
A high bounce rate will negatively affect your website's search engine rankings in SERPs.
Google knows about your website bounce rate and when it is on the high side it decreases your website rankings.
When your website ranking is low, your visibility will also be low, this means you will continue to have low traffic and sales.
How to fix a slow website
If you have multiple images on your website, you will have to compress the images and reduce their size.
You can make use of TinyPNG, it can compress images in bulk for free.
If you also have multiple videos on your page, the best you can do is to open a Youtube channel, upload your videos on it, then copy the video URL from the youtube channel then paste it on where you want the video to be.
This will also improve your youtube video views and subscribers.
There are also additional fixes that can be done that will require the help of a developer:
3. Your website isn’t optimized for SEO
Search engine optimization, popularly known as SEO, is a process of optimizing your website to increase its visibility and ranking on SERPs.
SEO marketing helps your website to become a lead and revenue-generating machine by making sure your website shows up at the right time and that your target customers are looking for you.
If you are yet to invest in SEO, then it can be part of the possible reasons why you are not making money.
Your target customers are already looking for you, become visible to them by investing in SEO.
Why your website loses money because it is not optimized
With the adoption of the digital space, online users rely on search engines to find solutions to their problems. 80% of paying customers start their research with a search engine.
Before online users make that buying decision, they first go online to research the product they want to buy.
To serve your target customers and become visible to them when they need you, you need to invest in SEO.
By not investing in SEO you will lose a significant amount of organic traffic and sales.
If you have not started SEO, this means that your target customers have been buying from your competitors with an SEO strategy in place because you are not discoverable when they need your products or services.
If you are wondering how you can get started.
You can partner with an SEO professional and increase your site's organic traffic, ranking and visibility.
SEO can increase your website traffic and sales by more than 60%, you can’t afford to ignore it.
You need to add it to your marketing strategy and watch your sales skyrocket.
How to fix an unoptimized website
SEO is a long-term marketing strategy, it is different from PPC which will start generating traffic overnight.
It is an ongoing process that generates quality traffic in the long run.
If you want to invest in SEO you need the commitment to make part of your marketing strategy.
The difference between SEO and PPC is that SEO traffic can last for several years, while PPC generates traffic for you as long as you continue to spend.
How competitive your website industry is will also determine how long it will take before you start seeing results.
If you already have an SEO campaign in place but you are yet to make money, the problem might be from your strategy, you might be targeting the wrong keywords or your content might be low-quality content.
With an SEO audit, you can detect the angles the issues are coming from.
Businesses that already have an SEO campaign can take a look at the following:
Depending on your business, and availability, SEO may require time and commitment that you can’t give.
If that is the case, then it will be worth it if you outsource it to an SEO professional with a monthly package.